Spring ushers in a new journey, with hard work as the priority.Following the call for work resumption after the holiday, Bangkai has quickly switched from "holiday mode" to "combat mode".As the first lesson of the new year, safety comes first. The company organized a special safety training for all employees, focusing on key points including production safety, equipment operation and emergency response. The training reaffirmed safety operation procedures, identified potential safety hazards at each post, strengthened safety awareness among all staff, and built a solid line of defense for safe production, laying a sound safety foundation for work resumption.

At the beginning of work resumption, the company clarified the core direction of marketing for 2026 — to build a new marketing model featuring the deep integration of “products + markets”, improve the quality and efficiency of marketing, and engage in customer acquisition and market expansion with a strong sense of urgency.For the marketing team, the company set clear requirements: everyone should strive to be a product manager, a promotion ambassador, and an allround talent capable of achieving success. Equal emphasis will be placed on “market expansion” and “brand building”, while the strategy of “productionbased sales” will be fully implemented. Targeted efforts will be made to bridge the production and sales gaps in each workshop, ensuring coordinated progress between work resumption and market development.

To ensure the effective implementation of customer acquisition and market expansion, the company formulated differentiated action plans based on actual production line conditions, accurately responding to customer demands and seizing market opportunities. Leveraging the industrial advantage that “the world looks to China for silica, and China looks to Shandong”, the company will simultaneously develop both domestic and international markets. While proactively adapting to changes in international trade, it will vigorously expand emerging markets including those along the “Belt and Road”, diversify order sources, and form a customeracquisition pattern of “fullline efforts and multiple breakthroughs”.

In terms of marketing philosophy, the company will drive the team to transform from the traditional sales-oriented model to a value-added service-oriented one. It will fully understand its own strengths and weaknesses, identify and amplify product differentiators, develop customized marketing strategies for different customers and markets, and provide convenient, high-quality integrated solutions based on customer application scenarios, so as to integrate into the customer value system and establish long-term trust.

Going forward, the company will continue to integrate resources and innovate methods, closely focus on production and sales targets, and strictly implement tasks. It will further strengthen production safety management, carry out regular safety training and hazard investigation. With solid work and a strong sense of responsibility, the company will live up to expectations, strive to compose a new chapter of high-quality development in 2026, and contribute solid strength to the development of the industry.